SEN PLAYBOOK / WEB / 5 MIN

From “looks lovely” to “book now”.

Walk through the booking path as a first-time customer.

01

Arrive as a new customer

Open the link from your social profile or ad on a phone. Without prior knowledge, can you tell which salon it is, where it is and what it offers?

02

Remove uncertainty

Put services, current hours, directions and a working contact option within easy reach. Explain pricing or consultation requirements clearly where relevant.

03

Test without creating a false booking

Follow the path up to, but not through, final confirmation. Check validation, readability and back navigation. Test real submissions only with the owner’s agreement and a clearly identified test process.