Give each post a job
Monday: show one service. Tuesday: answer a common question. Wednesday: show a real process. Thursday: introduce the salon’s point of view. Adapt this rhythm to your actual opening hours.
Build toward a next step
Friday: explain how to book. Saturday: show a finished set with permission. Sunday: share a simple care tip. Change the subject and format rather than posting seven versions of the same image.
Learn from the response
Keep a note of questions, saves, enquiries and appointments attributable to the content. Use these observations to plan next week; do not judge every post by likes alone.