One ad, one invitation
Choose one service and one audience need. Explain the service honestly; do not promise a result you cannot control. Make any offer conditions easy to see.
Show the actual experience
Use a clear finished-set image or service clip that represents your salon. Include the service, city and how to book. Do not use stock photography as proof of your own technicians’ work.
Follow the click
Open the destination on a phone. Can a new customer see the relevant service, understand the offer and complete the booking? Track enquiries and confirmed appointments separately; clicks alone do not establish new customers.